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FISHWIFE

CREATIVE: Moonwalker

CLIENT: Fishwife
ROLE: 2D Illustration

For this collaboration with Fishwife, Adrianne Paerels transforms the long sleeve tee into a celebration of tinned fish culture and the rituals that surround it. Scattered across the garment, her detailed hand-drawn compositions bring together an array of perfectly paired bites—bread, cheeses, olives, tomatoes, fruits, and spices—each one thoughtfully chosen to complement the experience of enjoying Fishwife’s products. The design captures that easy, sun-soaked feeling of seaside grazing and slow market meandering, evoking a sense of warmth and familiarity. Playful yet intentional, Adrianne’s illustrations transform everyday ingredients into a vibrant, wearable expression of Fishwife’s world. 

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