MCKINLEY & COMPANY
CREATIVE: Peter Tarka
ROLE: 3D Rendering
CLIENT: McKinley & Company
Peter Tarka, known for his minimalist and abstract approach to digital art collaborated with McKinsey & Company to create a series of 3D pieces that visualized the issue of road congestion and the challenges facing the mobility sector.
One of the pieces Tarka created for McKinsey & Company depicts a maze of overlapping vehicles in different colors, representing the chaos of urban traffic. Another piece shows a city skyline with a dense web of roads and highways, symbolizing the challenges of infrastructure and city planning. Tarka's minimalistic style effectively conveys the complexity of these issues while maintaining a clean and cohesive visual language. Through these pieces, Tarka highlights the urgent need for innovation and collaboration in the mobility sector to address the issue of road congestion and improve transportation options for people around the world.