CLIENT: PABST BLUE RIBBON

CREATIVE: Hannah Stouffer

ROLE: Illustrator

HANNAH STOUFFER, founder of H+ Creative, collaborated with PABST BLUE RIBBON to develop packaging comps reflective of the beloved brand's well known identity but with a stylized touch only Hannah could provide. The custom hand-painted logo incorporates extra geometric elements into the familiar label, along with dreamy ink washes that breathe new life into Pabst's well-established identity.