Nike BeTrue Collection 2021
CREATIVE: WRLD SPACE
ROLE: Augmented Reality, Lens Filters
PRODUCER: H+ Creative
As a part of the initiative to share every story behind the rainbow-colored flag during Pride Month, Nike's BeTrue collection celebrates all the stories, identities, and orientations that find freedom in the movement. The BETRUE collection is one of the world's most recognized LGBTQIA+ expressions mobilizing diverse communities through sport, activity, and movement.
WRLD SPACE brings this year's collection soaring through the sky with a 360 AR filters rotating between each celebrated flag during Pride Month. The filter is synonymous with Nike's slogan for this year's celebration "Proudly in Motion".