CREATIVE: Blake Kathryn
ROLE: 3D Design & Animation
H+ Creative Talent, Blake Kathryn envisions a refreshing visual imagery for Smirnoff's new Zero Sugar ICE beverage. Blake takes the signature Smirnoff bottle, dressing it in its new revamped blue zero sugar appearance to a summer celebration surrounded by lemons, a flamingo decoration, ping pong paddles, and a speaker booming with upbeat tunes.
Just when you thought the party was over a Smirnoff bottle drops from the sky into the cool waves only to resurface in it's brand new look. Blake's fantasy and inventiveness indulges the audience to crave a nice cold beverage to beat the heat.