
NETFLIX
CREATIVES: Paulina Almira
CLIENT: Netflix
ROLE: 2D Illustration
Paulina Almira created an elegant visual identity for Netflix's global "Celebrating Pride" campaign, featuring ornate baroque-inspired mirrors that serve as powerful symbols of LGBTQ+ identity and self-reflection. The artwork centers around decorative mirror frames adorned with delicate floral elements, each reflecting vibrant rainbow gradients against her signature dreamy sunset backgrounds.
The campaign was implemented across Netflix's platform globally, appearing on millions of screens worldwide as users navigated to Pride Month content collections. From living rooms to bedrooms, the artwork became a ubiquitous presence in homes internationally, creating a cohesive visual experience that honored Pride Month while showcasing Almira's ability to infuse commercial work with genuine emotional resonance.