FACEBOOK & INSTAGRAM
CLIENT: Instagram / Facebook
CREATIVE: Vincent Viriot & Brian Kaspr
ROLE: 3D Animation, Type Illustration
PRODUCER: H+ Creative
H+ Artists Blake Kathryn, Vincent Viriot, and Brian Kaspr were all selected to collaborate and create work for an Instagram campaign with agency Droga5. Blake created an icecream animation to showcase Instagram Stories "Poll" feature, Vincent created an item blob animation to illustrate that you can sell anything in a Stories ad, and Brian created hand-lettering and type for both works.
"To highlight stories’ impact on culture, business, commerce and society, Facebook’s new global campaign Stories Can Do It leverages the creative power of Stories across the Facebook family of apps to push the conversation in the industry.
The campaign will first launch in North America with ads running across Facebook, Instagram, other digital channels and print, and a new website with creative inspiration, client success stories, best practices and resources for building stories ads.
In the New York market, the campaign will launch at Advertising Week New York, with out-of-home ads and live activations during the event. During Advertising Week New York, Facebook will be partnering with local animal shelter Sean Casey Animal Rescue to use the reach of stories to help raise awareness and get available shelter dogs adopted."