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OLIPOP
CREATIVE: Adrianne Paerels
CLIENT: OLIPOP
ROLE: 2D Illustration
Adrianne Paerels transforms OLIPOP's functional beverage identity into a nostalgic summer playground through hand-drawn illustration techniques that reimagine signature cans as tactile artifacts like vintage sunscreen bottles, hand-dipped popsicles, and striped beach umbrellas.
Working with colored pencils and marker media, her sketching process captures the organic imperfection that makes analog illustration so compelling, using loose linework and saturated color blocking to create visuals that pulse with authentic human energy.

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