NIKE // BE TRUE
ROLE: Augmented Reality
PRODUCER: H+ Creative
NIKE's BeTrue seeks to build a community in diverse orientation, identity, and pride focusing on intiatives to advance equality in sport. The BETRUE collection is one of the world's most recognized LGBTQIA+ expressions mobilizing diverse communities through sport, activity, and movement.
With WRLD.SPACE's extremely knowledgeable experience with AR filters, spawns an iridescent portal into the world of sports, fully interactive for the user. The portal opens a gateway welcomed by cheerleaders in a stadium. Addtionally, Clay's alternative filter features an iridescent transparent frame marked with the words 'BE TRUE'.