NIKE // BE TRUE

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CREATIVE: WRLD.SPACE

CLIENT: Nike
ROLE: Augmented Reality

PRODUCER: H+ Creative

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NIKE's BeTrue seeks to build a community in diverse orientation, identity, and pride focusing on intiatives to advance equality in sport. The BETRUE collection is one of the world's most recognized LGBTQIA+ expressions mobilizing diverse communities through sport, activity, and movement. 

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With WRLD.SPACE's extremely knowledgeable experience with AR filters, spawns an iridescent portal into the world of sports, fully interactive for the user. The portal opens a gateway welcomed by cheerleaders in a stadium. Addtionally, Clay's alternative filter features an iridescent transparent frame marked with the words 'BE TRUE'.