Mat Voyce, with H+ Creative, developed a striking series of animations for Otezla's "Psomething Different" campaign focusing on plaque psoriasis awareness. The animation features a distinctive purple gradient backdrop complemented by Voyce's bold typography in vibrant turquoise and white, creating an instantly recognizable visual identity.

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The project delivers educational content through a stylish, approachable lens, making information about plaque psoriasis more accessible to viewers. Each animation was meticulously formatted for multiple social media platforms, including square, portrait, and story formats, ensuring consistent brand presence across digital channels.