COLOURPOP

CREATIVE: Andrew Knives
CLIENT: ColourPop
ROLE: 2D Animation

Andrew Knives brings his signature cel-shaded, technicolor world-building to ColourPop's Hyper Shine Gloss Stick campaign, capturing the brief's glassy, sun-drenched mood with effortless cool. The illustration frames the product in a dreamy rear-view mirror moment, bold red nails, a chrome ColourPop chain, and luminous glossed lips set against a cotton-candy sky. Clean line work, vivid flat color, and a psychedelic surreal edge turn a product launch into a scene you want to live inside, cinematic, intimate, and impossible to scroll past.