GENESIS

CREATIVES: Blake Kathryn, Peter Tarka
CLIENT: Genesis
ROLE: 3D Animation

Blake Kathryn and Peter Tarka each crafted their own distinctive futurescapes for Genesis' G90 flagship sedan as part of the brand's #MakeYourMark campaign. Kathryn renders the G90 mid-air against electric blue skies and lush, candy-colored gardens, threading neon arches and tropical foliage through dreamlike, otherworldly environments that pulse with motion and color. Tarka takes a cooler, more architectural approach, suspending the G90 within sculptural ice-white archways floating on glassy water, palm trees and minimalist structures framing the car like a piece of fine art. Together, the two visions capture Genesis' forward-looking design language through entirely different lenses, one vivid and tropical, the other serene and sculptural, both unmistakably luxury.