FVCKRENDER for PUMA x HIGHSNOBIETY
H+ Artist FVCKRENDER created this custom sneaker render when PUMA called upon artists & designers to reimagine its future Rider Sneaker. FVCKRENDER's retrofuturistic take on the sneaker features a chain embellished sole and liquid crystal textures against a neon lit backdrop.
After PUMA recently unveiled its latest string of archive-inspired releases tweaked for a new generation, the German footwear brand is turning to the public to see what they think the future of PUMA should look like.
Highsnobiety recently gave readers their first look at the all-new Future and Style Rider silhouettes that both borrow heavily from its ‘80s-era predecessor, the PUMA Fast Rider. It’s all part of PUMA’s ‘Futro’ approach of fusing modern design features into its retro styles to create something completely new and unexpected.
Now PUMA has called upon designers to reimagine the Future Rider of, well, the future. Using sheer imagination and cutting-edge augmented reality, the resurgent footwear brand worked with designers and artists around the world to come up with a PUMA sneaker that would feel right at home in the year 3019.