H+ Artists Blake Kathryn, Vincent Viriot, and Brian Kaspr were all selected to collaborate and create work for an Instagram campaign with agency Droga5. Blake created an icecream animation to showcase Instagram Stories "Poll" feature, Vincent created an item blob animation to illustrate that you can sell anything in a Stories ad, and Brian created hand-lettering and type for both works.
Facebook, with Droga5, rolled out a multichannel campaign, "Stories Can Do It," to coincide with Advertising Week New York that's running across social, digital, billboards, email, live events, subway signage and more, designed to spotlight the positive effect Stories has on society. The campaign includes a dedicated site for advertisers on how to make best use of the feature and a collaboration with Sean Casey Animal Rescue on Instagram that features Stories about rescue dogs geotargeted toward New Yorkers to encourage adoption.
Stories has become the preferred way for people to share with friends, family, and followers. And right now, there are one billion of them being shared across Facebook, Messenger, Instagram and WhatsApp around the world every single day1 - stories is where it all happens, and stories ads put your brand at the center of what matters.
Stories Can Do It
To highlight stories’ impact on culture, business, commerce and society, Facebook’s new global campaign Stories Can Do It leverages the creative power of Stories across the Facebook family of apps to push the conversation in the industry.
The campaign will first launch in North America with ads running across Facebook, Instagram, other digital channels and print, and a new website with creative inspiration, client success stories, best practices and resources for building stories ads.
In the New York market, the campaign will launch at Advertising Week New York, with out-of-home ads and live activations during the event. During Advertising Week New York, Facebook will be partnering with local animal shelter Sean Casey Animal Rescue to use the reach of stories to help raise awareness and get available shelter dogs adopted.