H+ Creative Talent, Blake Kathryn envisions a refreshing visual imagery for Smirnoff's new Zero Sugar ICE beverage.
Blake takes the signature Smirnoff bottle, dressing it in its new revamped blue zero sugar appearance to a summer celebration surrounded by lemons, a flamingo decoration, ping pong paddles, and a speaker booming with upbeat tunes.
Just when you thought the party was over a Smirnoff bottle drops from the sky into the cool waves only to resurface in it's brand new look.
Blake's fantasy and inventiveness indulges the audience to crave a nice cold beverage to beat the heat.
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