Adrianne Paerels for Maile Mustard

Adrianne Paerel illustrated stickers for Maille's seasonal campaign. The project features delicate watercolor renderings of Maille's iconic mustard products, picnic elements, and the brand's signature yellow mustard flowers, transforming traditional product imagery into sticker packs that celebrate culinary heritage with a fresh, modern aesthetic.

The artistic elements, carefully crafted to highlight Maille's Dijon Original and Whole Grain varieties, were developed into collectible stickers "to ring in the spring" as noted by the artist.

This collaboration between Adrianne Paerel and Maille represents a creative approach to product marketing, blending fine art illustration with food branding to connect with audiences through tactile, shareable art pieces that extend the brand experience beyond the kitchen into lifestyle and social spaces.

For more information on Adrianne Paerels', visit her portfolio page!