Adrianne Paerels for OLIPOP

In a world saturated with AI-generated perfection and digital precision, there's something revolutionary about putting pencil to paper. H+ Creative artist Adrianne Paerels just proved this point beautifully with her custom illustration exploration for OLIPOP, transforming a functional beverage brand into a nostalgic summer dreamscape that feels impossibly human.

Paerels' approach strips away the polished veneer that typically defines beverage marketing, reimagining OLIPOP cans as hand-dipped popsicles, vintage sunscreen bottles, and striped beach chairs. The loose, organic linework and saturated color palette create illustrations that feel like they were pulled straight from a childhood sketchbook, tapping into that sweet spot where indulgence meets intention.

Perhaps the most brilliant element of this exploration is how it extends beyond traditional beverage branding into cultural artifacts that consumers actually want to collect and share. The sticker pack concept transforms these illustrations into lifestyle currency, positioning OLIPOP not just as a beverage but as a brand with genuine cultural relevance.

For more information on Adrianne Paerels, visit her portfolio page!