Adrianne Paerels for Simpli

Adrianne Paerels transforms Simpli's sustainably sourced ingredient story into luminous botanical watercolors that celebrate the beauty of whole foods. Working with traditional hand-painted techniques, she creates detailed studies of quinoa stalks, golden wheat, and Mediterranean botanicals, each rendered in vibrant jewel tones that honor the brand's commitment to transparency and natural ingredients. The illustrations capture the organic elegance of each crop with delicate brushwork and rich color saturation.

Taking the artwork beyond conventional packaging, H+ Creative activates the campaign through wearable experiential installations, where the botanical illustrations appear on custom apparel worn throughout urban environments. This strategy bridges fine art illustration with street-level brand engagement, positioning Simpli's plant-based products within a broader cultural conversation about sustainable food systems and the artistry of agriculture.

The campaign reaches conscious consumers through both digital platforms and physical presence, transforming product packaging into a walking gallery that celebrates the intersection of nutrition, art, and environmental stewardship.

This collaboration signals a broader shift in food branding, where illustration becomes a vehicle for storytelling that connects consumers directly to agricultural origins. By placing hand-drawn botanicals in urban contexts through wearable art, the campaign challenges the distance between farm and table, inviting audiences to reconsider their relationship with ingredient sourcing and sustainable consumption practices.

For more information on Adrianne Paerels, visit her portfolio page!