Adrianne Paerels for Sweetgreen

Adrianne Paerels, celebrated for her food-inspired illustrations rooted in culinary authenticity, created custom painted overalls for Sweetgreen's summer seasonal campaign celebrating the return of their signature Peach and Goat Cheese Salad.

Working directly with the farm-to-table brand's vision, Paerels hand-illustrated a series of vibrant produce motifs featuring sun-ripened peaches, golden corn, and vine-fresh tomatoes that transform functional workwear into wearable celebrations of agricultural abundance. Her detailed botanical approach captures the essence of Sweetgreen's supply chain story, with each illustrated element representing the brand's commitment to seasonal, locally-sourced ingredients.

The custom overalls were featured during Sweetgreen's content shoot at Froghollow Farm in Northern California, their actual peach supplier, creating an authentic narrative connection between artistic representation and agricultural reality.

Paerels' integration of hand-lettered "Elote Bowl" messaging with her signature produce illustrations reinforces Sweetgreen's menu storytelling while elevating utilitarian farm apparel into branded artistic statements. 

For more information on Adrianne Paerels, visit her portfolio page!