Alex Valentina & H+ Studio for Nutrafol

Alex Valentina created ethereal 3D animations for Nutrafol's #TheFutureOfSkin campaign, crafting transcendent visual narratives across dual brand experiences. The project features weightless product installations where Nutrafol's skincare innovations float through dreamlike cloud environments and pristine laboratory spaces, suspended in translucent bubbles that blur the boundaries between scientific precision and organic beauty.

The campaign's "THIS WAY FORWARD" messaging comes alive through Alex's signature liquid transitions and morphing geometries—crystalline typography emerging from atmospheric elements while products transform through weightless, cloud-like formations. Rendered in soft blues and whites that evoke purity and infinite possibility, the animations communicate Nutrafol's advanced technology philosophy through otherworldly wellness sanctuaries.

Christian Holland (Subholland), part of H+ Creative's internal team, collaborated on 3D modeling and environmental design, pushing the boundaries where skincare advertising transforms into immersive brand storytelling. The visuals extend into urban retail experiences for ULTA Beauty, creating a cohesive visual language where street-level accessibility morphs into elevated, almost mystical beauty laboratories.

For more information on Alex Valentina, visit his portfolio page!