MBSJQ for BMW M DRIFT + RACE

MBSJQ created this striking illustration for BMW's M Driving Experience program. Energizing the brand's performance driving initiative, the "DRIFT+RACE" campaign features a bold, contemporary vehicle wrap that transforms a BMW M model into a visual manifestation of dynamic motion and precision driving.

JQ's work employs a disruptive visual language combining classic racing elements with digital-inspired aesthetics - including checkered flag patterns, hazard stripes, and abstract pixelated forms in a high-contrast palette of black, white, acid green, and metallic gold accents. The distinctive neon wheel treatment and matching environmental graphics create an immersive branded experience that extends beyond the vehicle itself.

For more information on MBSJQ, visit his portfolio page!