Muti Studio for Guayaki's Yerba Mate

MUTI Studio crafted an organic animated sequence for Guayaki's internal rebranding reveal to "Yerba Madre," centering around the metaphor of a growing family tree. The project seamlessly blended hand-drawn illustration techniques with user-generated content, creating a warm and authentic visual narrative that celebrates community connection and growth.

The animation unfolds as an empty frame gradually transforms into a flourishing tree, with branches extending to showcase real customer imagery and product photography. MUTI employed stop-motion-inspired animation techniques, bringing illustrated elements to life through carefully choreographed movements that feel both natural and engaging.

The hand-drawn aesthetic reinforces the brand's organic roots while the integration of UGC imagery emphasizes the authentic community that surrounds the Yerba Mate culture.

For more information on Muti, visit their Instagram profile!