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SPHERE

CREATIVE: Nubikini & Shane Fu

CLIENT: Sphere
ROLE: 3D AnimationTypography, Installation

Nubikini and Shane Fu transform Sphere Las Vegas's 160,000 square foot LED canvas into a dual symphony of kinetic typography and contemplative particle simulation. Nubikini's experimental lettering mastery spans two groundbreaking works: "Bounce to the Beat" explodes with custom three-dimensional wordforms that dance and pulse in perfect synchronization with collective rhythm, while her newest piece "Memory Bubble" creates a tactile universe where emotional typography becomes physical experience. Words like "feels," "awe," and "joy" move through space as sculptural celebrations of human connection, each letterform a kinetic monument to belonging and wonder.

Fu's "Pond of Mindfulness" employs advanced procedural animation to generate thousands of translucent, golden particles that coalesce into levitating sine waves, bridging Eastern philosophy with Vegas spectacle through pioneering AI media art techniques. Together, these visionary works redefine the boundaries between typography as kinetic sculpture and computational meditation, positioning Sphere as both playground and sanctuary for immersive cultural experience that reaches millions of visitors annually.

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