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SWEETGREEN

CREATIVE: Adrianne Paerels

CLIENT: Sweetgreen
ROLE: 2D Illustration

Adrianne Paerels created custom painted overalls for Sweetgreen's summer seasonal campaign celebrating the return of their signature Peach and Goat Cheese Salad. Paerels hand-illustrated a series of vibrant produce motifs featuring sun-ripened peaches, golden corn, and vine-fresh tomatoes. 

The custom overalls were featured during Sweetgreen's content shoot at Froghollow Farm in Northern California, their actual peach supplier, creating an authentic narrative connection between artistic representation and agricultural reality.

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