MUTI Studio crafted an organic animated sequence for Guayaki's internal rebranding reveal to "Yerba Madre," centering around the metaphor of a growing family tree. The project seamlessly blended hand-drawn illustration techniques with user-generated content, creating a warm and authentic visual narrative that celebrates community connection and growth.

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The animation unfolds as an empty frame gradually transforms into a flourishing tree, with branches extending to showcase real customer imagery and product photography. MUTI employed stop-motion-inspired animation techniques, bringing illustrated elements to life through carefully choreographed movements that feel both natural and engaging. The hand-drawn aesthetic reinforces the brand's organic roots while the integration of UGC imagery emphasizes the authentic community that surrounds the Yerba Mate culture.