HYUNDAI MAGAZINE X Sophie Donaj

CREATIVE: Sophie Donaj

CLIENT: Hyundai Magazine

ROLE: Editorial Illustration

Sophie Donaj lends her precise, atmospheric illustration to Hyundai Magazine's "H wie Haltung," rendering seventy years of Hyundai logo history as a single glowing scene rather than a timeline. Commissioned for the magazine's History section, Donaj builds her composition around a vintage instrument cluster: analog gauges, an early "HD" badge, and a period correct steering wheel, all held inside one luminous, wheel shaped frame that compresses decades of brand evolution into one quiet, dashboard level moment.

Her palette does the storytelling. Cool turquoise and seafoam gradients wrap the wheel in a soft, almost underwater glow, while the mechanical gauges stay crisp and analog, grounding the piece in industrial memory even as the color treatment pulls it forward.

For more information on Sophie Donaj, visit her portfolio page!